18th SciFY Academy "Introduction to Digital Marketing | Google AdWords Seminar"

Thursday, 13 April 2017 Published in Past Seminars
18th SciFY Academy "Introduction to Digital Marketing | Google AdWords Seminar"

18th SciFY Academy | Introduction to Digital Marketing
"Introduction to Digital Marketing | Google AdWords Seminar"

On Wednesday, April 12, η the SciFY team, co-organized with the Cooperative of Digital Communication Sociality in INNOVATHENS Innovation and Entrepreneurship Node of the City of Athens Technopolis, another seminar and workshop on Digital Marketing, specifically Google AdWords.  

As always, representatives of the business sector, as well as economics students, members of civil society, as well as people who want to be informed about the developments in the field of advertising, went to INNOVATHENS to attend the 18th SciFY Academy on "Introduction to Digital Marketing | Google AdWords Seminar ".

And in the second SciFY Academy for Digital Marketing, the speaker was Spyros Tzortzis, where his years of experience in online marketing and the fact that he is an official Google partner in Greece make him an expert.

In the first part of the presentation, we remembered what we saw in the 1st Seminar of the Series, at the 17th SciFY Academy:

  • Social Media Marketing 
  • Newsletter Marketing 
  • Analytics

In the second part of the presentation, we deepened the issue of online advertising. We learned the basic concepts and principles of online advertising and also saw in practice how we run a campaign with the help of Google AdWords. To accomplish this, it was very important the knowledge and experience of Mr. Tzortzis, since he is a Google official partner.

Of course, after the end of the presentation, there was time to ask questions from the public and solve questions. Again, a very interesting discussion followed with the participation of all attendees and later with individual discussions with the entire Sociality team.

We warmly thank Mr Spyros Tzortzis, his associates, INNOVATHENS and of course all who attended and participated in the seminar making very interesting comments and questions and especially because they contributed once more to realizing our vision of free dissemination of knowledge!

To be informed about the next events of SciFY Academy you can register here.

Find the 18th SciFY Academy here 

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